Here is how you can implement, right away, your Web3 project with Bcode

At the end of July we shared the news of the 2M Euro investment round closed by Bcode.

I want to explain in a simple and extremely clear way what Bcode does, why you can from now on, and in an affordable way, realize your Web3 project, and how Bcode allows you to save costs and generate new revenues.

If you follow me to the end, you’ll understand why it could be decidedly cost-effective (cost-saving and revenue-generating) for your business today to develop a Web3 value proposition and integrate a new class of data into your crm.

And how simple and affordable it can be to accomplish this with Bcode.

What Bcode allows you to do

First of all, I want to give you a very clear picture of what Bcode is through a comparison.

In the early days of the Internet revolution, making a website was extremely complex and expensive, definitely not affordable for everyone.

If you are a young reader, you probably do not know some of the issues that I and my fellow millennials experienced. For example, I remember the difficulties and discussions (in the company or with clients) of making a website. 

Difficulties due both to the natural reticence to change expressed in phrases like, “Why should I make a website when I have brochures?”; but also purely technical difficulties.

The costs of making custom websites were high and the time was long. And every time there was some change to be made to the site, one or more developers were needed.

Not to mention the dynamics of lead generation or the complexity of sending emails automatically. Or trivially connecting to the network. 

If you have experienced this you know exactly what I am talking about.

Because of these issues, the desire not to innovate, and a set of other more or less plausible excuses, many have tried to ignore the web, thinking it was something useless and worthless.

But as always, innovation advances inexorably.

And indeed today anyone can create their own website, and engage users, independently and at low cost, without necessarily possessing programming skills.

What has happened in the meantime? Tools such as WordPress, Elementor, Squarespace, Mailchimp, Cloudfare, etc.etc. have sprung up that allow anyone to create their own internet project right away in a simple and accessible way.

Here, Bcode does exactly the same thing but in Web3. It’s as if Bcode is a collection of the various tools I listed above and allows you from the get-go, without programming and inexpensively, to create a Web3 project, communicate with users and offer them value.

You already have the ready-to-use, no-code tool to create your Web3 project.

What does it mean to create a Web3 project?

From a purely technical point of view, it means certifying data (notarization) and creating, managing and transferring digital assets (crypto, tokens or NFTs), transferring value, directly to your users.

If you think NFTs are digital tokens with no real value, you are wrong. At least, that’s not what we do at Bcode. 

We have not been very interested in the speculative phenomena related to NFTs, we have never believed in it and we have never invested in it. We are convinced, and the results prove us right, that the true nature of NFTs goes on a different path.

With Bcode you can create structured digital assets, that is, made specifically to engage users, to transfer ownership of an asset or value to them. 

How do you configure an NFT, how can you imagine it, if it is not just a picture? Imagine a “structured NFT” as if it were a one-page website (I mean only from an interface point of view of course).

Inside you can find text, images, banners, call to action, you can certify and insert files, you find the possibility to participate in draws, access to reserved web areas, access to physical events with NFT, participate in exclusive and reserved voting, news dedicated to users in possession of these assets and much more.

All of this is created by the brand (or anyone who wants to build an NFT) and is transferred into the user’s possession.

How is this different from web2?

Why did I write "transferred to the user"? What changes from Web2?

In Web2, users are guests on your platform. Their account is actually yours, from your platform.

In Web3, on the other hand, users own their account and what it contains (e.g., an NFT). The brand can create and transfer these assets to users. 

But once transferred they are and remain in the possession of the users who keep them in their account, called Wallet. Everyone can see who created them, when they were transferred, and who owns them right now.

This is what Bcode does: it allows brands to easily certify data or create digital assets in the Web3 (digital assets that contain utilities for the brand’s customers). And then it allows users to easily receive these assets and store them in their wallets (Web3 accounts) for use.

Users, through their wallet, can store and use all digital assets, produced by the various brands they come in contact with, in one account. 

And he will be able to access the services of each brand with a single account. No more need to have 10 different logins to access 10 different brands.

All this is already in place and used by Bcode’s clients thanks to no-code software that creates and allows brands to manage all these dynamics in a simple way and without ux/ui complexity. 

Users own their data and use this highly evolved system very often without realizing it, but the engine hidden under the GUI is extremely powerful.

At the end of the day, however, it all has to come down to a very simple user experience. 

That is, everything we have never found in Web3, starting with the most popular wallets (which are also the most complex to use) and which serve solely to own and use cryptocurrencies, forcing end users into unnecessary complexities even for projects of a completely different nature.

A change in the hierarchy between brand, user and platform

If you are a brand, company or creator you also know how critical it is to build an audience, an audience of people who are genuinely interested in who you are and what you do.

In Web2, this happens at scale in two ways.

Either with ads on Google and social media and various digital channels (with all the appropriate declinations) or by partnering with an influencer to reach the following that the influencer has built on social media. 

Both processes work, but they are inefficient because neither you nor your client really owns the relationship between you. 

The connection essentially relies on the platform you use to connect. 

Moreover, reaching these users is expensive because the platforms ask you to pay a more or less large and/or increasing amount to reach as many users as possible.

Bcode, on the other hand, offers interesting solutions that allow you both to own the connection. 

How? Instead, it offers an easy way (via tokens) to check if the person who says they are your customer is really a customer of the brand and to make sure that they remain a contact of the brand and not of the platform!

This makes it possible to reward those who are truly more loyal because the mechanism is based on demonstrable (in a certain way), unalterable and incorruptible possession of a digital asset created by the brand and issued to the user in connection with, for example, the purchase of a product. 

If I say that I own an NFT associated with a brand product, I can prove it and I can, for example, prove that I purchased a particular asset.

Now imagine that you can reward your entire customer base and reach even those who have only purchased one product from your brand or those who have only shopped in your store once. 

How much could a customer’s loyalty to the brand grow? How much is it worth for a brand to be able to reach all the end consumers who buy one of their products or services without asking for user data but first releasing all value into their hands (a digital asset created on Web3 and transferred to the user).

Here is a concrete example.

This is a concrete and very interesting use case. Let's imagine the scene and what actually happens behind the scenes through the use of Bcode.

Think about buying a pair of shoes, a product at the supermarket, an item of clothing, a beauty product or a ticket to a concert. Whichever you prefer. 

At the time of purchase you find a Qr-Code inside the item. 

By scanning the Qr-Code you automatically receive, without technological or economic complexities (thus without having to buy and manage cryptocurrency) an NFT.


And here I want to quickly point out 3 important aspects:

  • no, you do not have to sell NFTs, you can also give them away or transfer them to users by associating them with a physical product
  • no, NFTs are not digital figurines, as I mentioned earlier
  • you can also decide to sell NFTs (in euros, without necessarily using crypto) and through a very normal e-commerce. We will return to these topics in a future installment.

 Where do you get this NFT? Inside your non-custodial Bcode wallet (a simple app that sits on your phone that only you have access to, your unique account to access the Web3) and you can start using this digital object (we will see shortly the answer to the question you are asking, “I use it to do what?”). 

Think of it simply as an app on your smartphone. A very powerful app that only you have access to, as if it were your house key. You own it.

For the more technologically mature readers: surely you are wondering if NFTs generated via Bcode can be transferred to other wallets as well. 

The answer is: certainly yes. It changes a lot, however, how the token is displayed, and should you transfer it to other wallets you will not find the typical NFT functions of Bcode that you will discover in a few lines simply because the other wallets were not created to allow users to actually use NFTs but only to store them to the maximum and manage cryptocurrencies.

At this point the brand can talk to its end users directly through the Bcode wallet without needing to ask the user for sensitive data (this is because Bcode allows brands to send direct messages within the user wallet, if the user allows it of course). 

The brand can talk to an anonymous or pseudonymous interlocutor (but one that it knows is its customer) with whom it can build a relationship not based on the use of the user’s sensitive data (which remain in the user’s possession) but a relationship based on a different profiling, a profiling that depends on the type of digital assets that are owned by the user.

This digital asset (the NFT that the user has received) has been issued by the brand (and everyone can verify it on blockchain) and has been transferred directly into the user’s availability without the need to have a third-party platform in the middle. 

Bcode is just an intermediate layer that facilitates the creation and reading of data that is on blockchain (permissionless by the way, for the more technical)! 

A facilitator for creating projects on Web3 for businesses and for use by end customers. 

As I told you at the beginning of this post: it’s as if Bcode were together WordPress, Elementor, mailchimp and Gmail of Web3; a system that allows brands to create Web3 projects without complexity and without writing a line of code, and users to take advantage of these projects in an easy way, just as they are used to using an app or reading Gmail precisely today.

Ready to use and accessible.

A huge benefit for brands, companies, creators.

For brands, these simple lines I just wrote, materialize into a huge advantage!

Because they have the opportunity to implement right away, without technological effort, without expensive investment and without effort, their own Web3 project to enhance their crm and access a new class of data and develop new business models.

And the answer to the question you are asking is: yes! Your crm can be integrated with Web3 data.

Now, however, I want to answer the question from earlier, “What can this digital asset be used for?” 

As I said in the first chapter, you can imagine the NFT that every brand creates as a site. A small App, or rather Dapp (decentralized application), dedicated to each of your individual customers.

Imagine the NFT you can create thanks to Bcode as an app of your brand that doesn’t need to be downloaded by the user (who doesn’t download it anyway and in any case uninstalls it after a short time. Come on, be honest, how many brand apps do you have on your phone? Be honest)

Within this digital asset you can natively place really a sea of exclusive (and secret), valuable and confidential content and documents for your community (or for every single user in the community!). 

This content can only be accessed by those in possession of this asset. Only them and no one else! And without the need for access via login with user and password, as explained above.

This is a place where you can communicate directly with your community and actually know how many users have your dapp, without intermediaries. 

A site that the brand issues to the customer and that the customer keeps along with many other tokens inside his Bcode wallet through the use of a unique digital identity (his own, not the one given to him by the brand, in fact in Web3 the digital identity is of the users, not of the brands or services that allow users to access their systems).

Can this tool also be used to do lead generation?

If you have followed me this far, you may have come up with this very interesting question!

The answer is contained directly in the way the Bcode wallet, or Bcode Walletplace, was built.

How does the user wallet work? Within Walletplace, in addition to having the ability to store and use their digital assets, users have a section that we have named Explorer, and where they can discover the brands and projects that are released through the use of Bcode.

For a brand using Bcode to create its Web3 project, this means being able to directly access the Bcode community and leverage this for its own project.

How does a brand engage a user using Walletplace? Simply by describing its project in the dedicated section and showing users how to get hold of the brand’s NFTs. 

Soon, it will be possible for brands that wish to do so to create NFTs redeemable by users directly in the Explorer section of the wallet through timed or out-of-stock redemption dynamics (I create 100 NFTs available only to the first 100 who request them).

What do I find inside a digital asset (token or NFT)? How can it be constructed with Bcode?

Within the token there are several elements so that you can build the visual space (the user interface) as you wish, and in a modular way (just like Elementor).

Let’s look at some of these elements:

  • a cover image;
  • the NFT image contains a dynamic qr-code that allows access to physical events only to those who have the token (and verifiable green pass style, I know, bad memories);
  • you can insert text consisting of title and body text;
  • you can insert secrets (messages restricted to the token holder only);
  • call-to-actions (e.g., links to your site) that you can customize to your liking;
  • banners to promote your project or third-party projects;
  • you can notarize data (again via Bcode) and allow read access to it via the NFT (or you can transfer it directly to the user, imagine for example being able to transfer the product warranty inside the token in a certain way). This chapter would deserve a separate discussion because we have customers who use Bcode software even if only for notarization of data;
  • you can insert access to a restricted area of your site
  • you can also insert a plugin on the brand’s website2 where no login is required to access. Authorization to log in is handled through possession of the NFT. You do not have to leave any personal data. Within the restricted area the brand can insert content reserved only for NFT holders or can insert an exclusive and dedicated ecommerce for its community. 
  • Not only that. Within this digital asset you can find access to a restricted area where you can participate and certified voting and where you can ask only the owners of your NFT, only the real members of your community, to vote (in a certain, immutable, incorruptible way) on certain content that the brand and its fan base care about. 


Now, the most interesting part is that thanks to Bcode, within the NFT you can include not only access to a restricted area of the website of the brand that issued the token. 

But it is also possible to allow access to the reserved area of third-party sites (sponsors) that can install the Bcode plugin and allow access to their reserved area only to the holders of a third-party NFT upon agreement with the brand that issued it.

This means that a sponsor, in the course of a co-marketing operation, can leverage a third-party brand’s community (by paying) to offer value to the community with respect to its own product or service (again, exclusive content rather than dedicated e-commerce can be included in the restricted area). 

In all of this, there is no exchange of user data between brands. This enables new business models and completely changes the rules of the game!

Bcode was founded so that this technology can be scaled and delivered to all brands and companies eager to embrace Web3 and benefit in an affordable way from the advantages made available by this technology.

So in fact through one system all of this happens: 

  1. brands have the ability to notarize data, create and manage digital assets (tokens and NFTs) easily (no-code) and without having to use cryptocurrencies (while operating on permissionless and public blockchains). In addition, brands by creating projects with Bcode can do lead generation, as explained above.
  2. Brands can connect the software with their CRMs. Every time a user receives an NFT created by the brand, a new row opens on the brand’s database (this is why if the brand puts a qr-code in the product it gives to the consumer it can really reach all its users). A row that represents a user (pseudonymously) and with whom the brand can begin a value relationship
  3. users have a non-custodial wallet (whose access keys only they know and are responsible for) with simplified access, an interoperable wallet (which also works with NFTs produced directly by code and already stored in other wallets) that allows them to receive and USE (as described above) NFTs easily and without having to buy and manage cryptocurrencies! And the sensitive data remains in the possession of the user.


I am not telling what could be done with Web3. I am describing exactly what Bcode’s clients and their users are already doing.

"Eh, but my customers..."

Now, we come to the conclusion. I am convinced that there are two kinds of companies.

Those that innovate, experiment, are somewhat pioneers in their industry, and continue to capitalize on huge competitive advantages because they move first ahead of the competition and offer value to their customers.

Then there are the “we’ve always done it this way” companies, which justify their passivity by blaming the consumer: “but our customers don’t … use the apps, the phone, the website… (insert your preferred justification).”

If you belong to the second category, Bcode is not for you. But if you are an innovator, if you always want to be a few steps ahead and always want to bring new value to your customers, if you are focused on cost savings and new business opportunities, then Bcode can definitely be your partner in the new web era that has just begun.

Andrea

Founder @Bcode

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