NFT: the tool for loyalty programs, engagement and retention.

How to use NFTs for membership and loyalty programs.

Generally, as people, we are proud of the things we have been able to purchase over time. 

They are testaments to the trips we have taken, the experiences we have had, sometimes our social status. But not all things can be bought.

Very often the things we attach the most value to we did not buy, these are assets that we came into possession of because we had to devote for example time and effort but not necessarily a sum of money directly related to obtaining an asset. 

Training certificates, membership in various capacities, anything that involves participation, commitment, perseverance in obtaining an outcome that I can demonstrate. Very often these are awards issued digitally.

People who have achieved a major recognition in a certain field, environment, platform in the web should be able to share in a certain way (veracity of the certificate, who put it and the possessor) their experience in other sites or platforms, but also in off-line life. 

But this is not possible. Not in Web2.0. In Web3, on the other hand, users have the ability to take their digital awards with them wherever they go, no matter if they are on different platforms or systems.

Program membership and loyalty in the Web3 world find their greatest expression in NFTs. 

Why? Because NFTs are a fundamental pillar in the Web3 world (and no, they are not just figurines to be sold for speculative purposes as they have been debased to date, they are instead a digital asset with incredible potential). 

And NFTs are interoperable, can be pooled, contain a history and traceability, and are always in the possession of the rightful owner.

In a world based on NFTs, users could truly own their online identity and all the assets/privileges that come with it, instead of borrowing them from time to time, as we are used to doing today in web2.0, based on the environment (site, system or platform) we are in from time to time without ever being able to take with us our “history,” the accolades we have accumulated up to that point and that tell in part who we are, what our interests are and our communities of reference.

NFT holders can then “accumulate” and combine digital benefits (now in the form of NFTs) to access extraordinary experiences belonging to both the physical and digital worlds. 

The wallet acts as digital luggage for NFTs, allowing users to carry around, in a sense, all the items contained in their digital luggage, their wallet.

Not only does Bcode provide a no-code platform for companies to create NFTs and decide their rules (see here) but also a wallet for end users to make sure that these assets can actually be collected and used. 

And access to the wallet must be simple, immediate, and need not involve cryptocurrency management for users. Which is exactly how Bcode’s Wallet works (find some more information here).

Soulbound membership

Thanks to Bcode, brands can design memberships to an exclusive membership, a loyalty card or access to a site’s restricted area by basing the mechanism on non-exchangeable, so-called “soulbound” NFTs. 

In this case, each NFT is nontransferable and will remain with its owner for life. By accumulating NFTs even from different projects and communities, the NFTs somehow represent all of a person’s interests, and the combination of the various interests return a clear representation of their owner. 

This makes it clear how interesting it can be to build Web3 projects for a brand and how much it is possible to interact with its users. 

Therefore, brands can get not only data, but also quality data about their consumers without interfering with their privacy. 

Instead of segmenting users based on socio or demographic data, they can target micro cohorts of consumers based on the assets available in their wallets. 

And this is also good news for consumers as this is relevant data, a real starting point for true personalization.

It is also possible for brands to keep in touch with their end users, if they allow. 

For example, with Bcode’s direct messaging feature, brands can send messages directly to the wallets of users who own their NFTs to engage them directly in community-relevant dynamics.

Should we wish to create NFTs, it works identically to a conventional NFT in that it is unique, indivisible, transferable, publicly verifiable, and able to prove its scarcity. 

These NFTs can be digital assets, digital passports for physical products or evidence of experiences, memberships or loyalty programs (IWCs). 

There are several features that make Bcode-generated tokens truly unique. 

Logics that allow users of the platform to create countless use cases. Let us look together at the main features made available by Bcode in the creation of token-based projects.

A native game in every NFT with leaderboards to climb and points to earn per brand

Imagine now that you can release a game within an NFT. 

So when your end customer receives an NFT, immediately, by clicking a button in the NFT, he can play a video game by selecting his favorite character. 

As he plays, he can climb a leaderboard common to all players but related only to the brand that released that NFT. 

And the brand could make discounts or exclusive experiences available only to those users who manage to stay first on the leaderboard for a particular period of time, or to all those who manage to get first on a particular date. 

This is a very interesting form of engagement that allows them to engage their users according to innovative dynamics.

When users are truly engaged, when you create exclusivity dynamics that tie you to a brand, customers transcend customer status and become ambassadors, fans, members of a community.

The growth of NFT-based memberships

In recent years, social clubs born in the blockchain and NFT world, such as Bored Ape Yacht Club, have transformed into cultural movements. 

Not only can members enjoy well-curated experiences online, but they can also use their membership as a ticket to offline events.

Bcode provides, along with the platform to create NFTs, a tool that enables event organizers to verify, at the time of event entry by attendees, whether or not they actually hold the NFT that gives them this right. NFTs issued via Bcode have a native Qr-Code that is specifically meant to be scanned by the verification tools held by event organizers.

NFT release via a single QR-Code

But that’s not all. How can we allow our customers to accumulate points in the form of tokens or NFTs? Let’s imagine we are a physical point of sale. 

How can we issue tokens to our users? Thanks to Bcode you can create any number of tokens you like, associate a generic Qr-Code useful for redeeming all the tokens created, print and hang the Qr-Code inside the store and allow your customers to frame the Qr-Code and receive their NFT. 

In the token rules, it is also possible to define a maximum limit of NFTs redeemable per individual user from the same Qr-Code. These functions really allow any business to create and manage dynamics from a loyalty program perspective. 

Just for completeness of information: you can choose whether to associate a Qr-Code to each individual NFT, or whether to associate different NFTs to the same Qr-Code based on the dynamics of the use-case and promotions I want to build. 

What if I want to access a restricted area of the site thanks to the possession of an NFT? Absolutely possible thanks to Bcode’s WordPress plugin that allows holders of a Bcode token to access a restricted area of the website.

An easy-to-use NFT-first wallet

What is the big problem that has plagued NFT projects to date? 

Accessibility. The ease of use by end users. The ability to open a wallet easily, the ability for an end user to redeem a token without paying in crypto. 

But even more generally without paying. What matters is the user experience. If a product is beautiful and easy to use, then NFTs become an enabling tool, a gateway to very interesting new scenarios.

Precisely for this reason in Bcode we have developed Walletplace, Bcode’s NFT-first Wallet that allows users to receive NFTs created through the use of the Bcode platform in a very simple way and without having to use cryptocurrency. 

A Wallet that allows users to finally receive and use digital assets effortlessly.

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Bcode WalletPlace


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